Creating a Great Banner: Tips to Live By
Making banner ads for your business’ marketing or whatever purpose you have for it has now become very easy and straightforward, thanks in part to the availability of online tools that you can use for free, at least most of them. Banner ads, while very common in social media, are actually best used for websites built to promote business. What’s more interesting about them is that you can actually make your very own, provided you have the right tool; and yes, everyone can be an expert in making them.
For this post, we’ll give you some basic tips on how to create those remarkable banner ads in no time.
1 – First of all, the safest route, especially for beginners, is to keep it light and minimal. Simply put, it’s not right if you tell the whole story in one banner image. Instead, it should serve as some type of a preview of what visitors could expect from the website.
2 – You have to be particularly sure that your banner image represents the same message to that of your business. You should never make the dumb mistake of creating a banner image that actually sends the wrong or contradicting message to what the business or company really represents. Consistency with the brand must be looked upon as a priority when creating banner ads. The purpose of this type of ad is to grab the attention of a potential customer or client; but there’s a big difference between impressing and confusing them. It never is a good idea to use the banner ad as some way of misleading visitors to the website, because if you do this, you’ll end up never to hear from them again.
3 – It’s good to be always honest and straightforward when making these banner ads. The reason for this is obvious: you want to create an impression that you’re a no-fuss and serious business or company wanting to impress and tell people that you have something to offer them.
4 – Lastly, we are under the strong belief that if banner ads are kept simple, they become a lot more effective. It eventually boils down to what we talked about earlier: having to come up with a minimalist design. This is very true if you happen to be catering an audience or target market with a lot of sensitivity in them, whether it is gender, religion, culture, or race. While you always get to experiment a little bit to create a banner ad, you still have to focus on retaining the basic stuff like using black and white as the primary colors and short but clear text.