New Deal Nerd Survey Results Reveal How 30,000 Shoppers Feel About Discounts
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BALTIMORE — Seven in ten e-commerce shoppers have followed brands on social media networks in exchange for digital coupons. Nearly as many say they wouldn’t shop online at all without coupon codes. Those are a couple of especially striking results from a recently completed Deal Nerd survey of more than 30,000 e-commerce shoppers.
With over half of all those surveyed expecting to receive discounts by email when key holidays draw closer, e-commerce retailers can also count on those who put these coupons to use to spend 46 percent more, on average, than others. As a leading resource for online shoppers, Deal Nerd maintains a database of more than 140,000 active online coupons at The revealing results of the company’s extensive survey, which ran from 2016 into this year, make it clear that e-commerce shoppers value coupon codes a great deal.
“We’re always looking to serve our own …
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